DALLAS, May 16, 2016 /PRNewswire/ -- Original Review, a customer insight solutions company, today announced the launch of its OR Customer Insight Platform, which addresses three key challenges facing restaurants of all types and sizes: real-time feedback on food and service, external reviews that are real and plentiful, and customer engagement. The OR Customer Insight Platform uses a short survey to gather real-time feedback from customers while they are in the restaurant, or "at the origin". Original Review will be demonstrating the OR Customer Insight Platform at the NRA Show 2016, hosted by the National Restaurant Association, in Chicago, May 21-24th.
The OR Customer Insight Platform consists of three key elements:
"Original Review will change the way the restaurant owners and managers view their business, and our solution provides them with an easy-to-use tool for increasing revenues and customer engagement almost immediately," said Frederick Lightbourn, Co-Founder and Chief Customer Officer. "Since I started piloting OR in my own restaurant, I am seeing upticks in service, positive customer engagement and number of reviews."
The OR Customer Insight Platform is already being used in 4 restaurants in the Bahamas, 2 in Dallas, 2 in Oklahoma City, and 5 in India, with plans to launch additional pilots in these cities within the coming weeks, including one in Michigan.
"Original Review is a 'hat trick' of actionable feedback, real and trusted consumer reviews, and customer engagement and loyalty," said Debra Lukacsko, Co-Founder and CEO. "Already, after just a few shorts months of Beta testing, restaurants are seeing clear, measurable benefits that are helping them optimize their operations."
Original Review provides data that is invaluable to restaurant owners and managers, as never before has diner feedback been so readily available, plentiful and actionable. Original Review customers are already putting this data to use in a variety of ways, including: adding more training for service staff, changing music levels after several complaints in a single day, testing new menu items and determining best practices before opening a second restaurant, among others.
"The insight and information that OR is providing me on a daily basis is truly unbelievable. I know what is working, what needs to be tweaked and how my servers are doing. As a result, I am able to be more proactive and on top of minor issues before they become big problems," said Ildefonso Jimenez, owner of Si Tapas restaurant located in Dallas, TX.
About Original Review
Original Review is a customer insight solutions company that enables restaurants to gather real-time customer feedback at "the origin", enabling better service, better marketing and greater transparency on a daily basis. With the OR Customer Insight Platform, restaurant owners and managers get a turnkey solution that transforms in-restaurant feedback into valuable operational and marketing data that helps drive revenues for any size restaurant or franchise. To learn more, visit www.originalreview.com.
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SOURCE Original Review