News Releases

AUSTIN, Texas, April 25, 2016 /PRNewswire/ -- Bounce Exchange, Inc and WhichTestWon, LLC today announced that BEHAVE 2016, the enterprise conversion assembly, has officially begun. Taking place in Austin over the next two days, the summit is the first to sit at the intersection of marketing, optimization, testing and behavioral psychology.

The conference will blend these disciplines, delivering a unique agenda designed to arm attendees with a more complete understanding of human behavior and how it impacts conversion. Notable speakers and their subject matter include: 

• Steven Levitt, Bestselling Author of the Freakonomics Series: Human Incentives, Understand What Moves People, How They Behave And How To Respond

• Peep Laja, Founder, ConversionXL: Million-Dollar Lift: How To Optimize For Real Revenue

• Jimena Almendares, Chief Product Officer, OkCupid: The Human Paradox: What We Say Isn't Always What We Want

• Susan Bidel, Senior Analyst, Forrester Research: How To Stay Relevant, Using Data To Keep Up With Marketing Innovation

• Jonah Berger, Marketing Professor at the Wharton School and Bestselling Author: Contagious, Why Things Catch On

• Jeff Chen, Chief Data Scientist, US Dept. of Commerce: Signal And Purpose, The Case For Data-Driven Government

• Mark Roberge, Chief Revenue Officer, HubSpot and Senior Lecturer, Harvard Business School: Bridging The Gap Between Inbound Interest And Revenue: How To Turn Clicks Into Dollars

• Robert Cialdini, Bestselling Author of Influence The Psychology of Persuasion: The Power Of Persuasion Under Conditions Of Uncertainty

For more information, including media materials and live updates, visit: https://goo.gl/Y7W98A

About BEHAVE
BEHAVE is the first ever digital marketing conference that brings together leading behavioral economists and conversion rate optimization experts. By seamlessly blending the diverse disciplines of marketing, optimization, testing and behavioral psychology BEHAVE delivers a truly unique 3-day event. With a variety of actionable bootcamps, lively panel discussions and best-in-class speakers the event seeks to get to the root of every conversion – human behavior. For more information, visit: http://www.behave.org/

About Bounce Exchange
Bounce Exchange is a behavioral automation software and analytics company. The behavioral platform they provide automates conversion rate optimization and user acquisition. This technology is employed by marketers to build complete profiles of their site visitors and then, based on these profiles, direct marketing efforts towards the most productive actions possible. The platform is live on thousands of digital properties across a diverse array of industries. Headquartered in New York City, Bounce Exchange is widely recognized as a leader in employee retention and workplace culture. Internet Week, Crain's New York, Computerworld and Fortune have all awarded the company for being among the best places to work in tech. For more information, visit: http://www.bounceexchange.com/

About WhichTestWon
Since 2009, WhichTestWon has been the premier media outlet for the conversion testing industry. The company is dedicated to bringing the world's digital marketers inspiration, real-life data and best practices around A/B and multivariate testing as well as conversion rate optimization (CRO.) WhichTestWon's purpose is to bring unbiased expert and peer-to-peer information that can be used to improve conversion. The site has the world's largest library of real-life conversion testing case studies. WhichTestWon is a read by thousands of enterprise-level marketing experts around the globe. For the latest real-life case studies and conversion optimization information, visit: https://whichtestwon.com/

SOURCE Bounce Exchange, Inc