NEW YORK, March 30, 2016 /PRNewswire/ -- Yesterday, The ADVERTISING Club of New York, the industry's leading professional organization representing the vision and mission of the global advertising community across crafts, presented their annual Media:NOW Conference – Tactics For Success In A Content-Driven World. The conference explored the type of talent, organization, resources and creativity that is needed to break through to consumers in the state of our world today, along with the creation, curation and distribution of content that have adapted well to the paradigm shift of media.
During the program, The AD Club presented their 2016 Action Awards to valued members and partners who have advocated for the importance of diversity and inclusion through MEDIACTION. MEDIACTION is The AD Club's largest fundraiser, which has raised nearly $2 million in funds for i'mPART, a Club initiative that launched in 2012, dedicated to helping Promote, Attract, Retain, and Train a diverse workforce in the advertising, marketing and media industries. These funds continue to benefit worthy endeavors, including college scholarships and career training opportunities for industry professionals, such as The Club's i'mPART diversity initiative and their new $100,000 sponsorship for female industry professionals that is launching this year.
The purpose of the award is to recognize and honor champions for inclusion from publishers, agencies and brands. The 2016 honorees included:
"This year, we wanted to highlight the individuals who are true champions for cultivating diversity and inclusion within their companies and in our industry as a whole," said Gina Grillo, President & CEO of The ADVERTISING Club of New York. "Maria, Tom and Karen have pledged to be a part of this important and crucial movement, so we are excited to celebrate each of them for their commitment with this year's MEDIACTION Awards."
A recent study by PricewaterhouseCoopers, conducted in partnership with The AD Club of NY, revealed that in 2015, 60% of respondents from advertising, marketing and media companies believe diversity and inclusion in the workplace are imperative, up from 42% in 2013. With initiatives like MEDIACTION and i'mPART, The AD Club and its partners are working to galvanize everyone in the industry to make diversity a top priority in the workplace.
About The ADVERTISING Club of New York
The ADVERTISING Club of New York is the advertising industry's leading organization, providing members access to a network of thought leaders, the fuel for creativity, greater diversity, and the best training for professional development. The AD Club represents the vision and mission of a vibrant international advertising community across crafts, uniting professionals around a shared experience and passion in the name of exchanging ideas and best practices for business. www.theadvertisingclub.org
SOURCE The ADVERTISING Club of New York