HUNTINGTON, N.Y., March 22, 2016 /PRNewswire/ -- VisiVite®, a world leader in ocular nutrition, today announced the release of ProVision®, a professional AREDS 2 macular health formula that is both easy for eye doctors to dispense and affordable for their patients to use. Based on the antioxidant supplement used in The National Eye Institute's (NEI) AREDS 2 study, ProVision® leverages today's best research on nutritional support for macular health.
The National Eye Institute's AREDS 2 study showed that the macula-supportive botanical nutrients lutein and zeaxanthin were 18% more absorbable and effective than the original AREDS formula (which instead used beta-carotene). These results seemed to suggest the AREDS 2 combination might be even more effective than the original AREDS formula.
Despite the promise of the AREDS 2 formula, some eye health professionals have faced challenges in persuading their patients to take it. AREDS 2 supplements can be expensive, with some using luxury ingredients and marketing campaigns that inflate pricing without conferring any benefit. Of particular concern for eye doctors who distribute vision health supplements to their patients, some AREDS 2 eye supplements may be formulated and manufactured by unknown parties who lack a strong track record.
Formulated by Dr. Paul Krawitz, acclaimed ophthalmologist and university professor, Vitamin Science, Inc. C.E.O., and VisiVite product formulator, ProVision® makes it easier for eye health professionals to confidently recommend a quality AREDS 2 formula while improving their patients' compliance for optimal eye health benefits.
"With ProVision, eye doctors get the simplicity of recommending an affordable, doctor-formulated AREDS 2 macular health supplement made by VisiVite®, a true leader in ocular nutrition," explains Krawitz. "Patients get an evidence-based means of supporting their vision that's affordable and easy to take: Just two easy-to-swallow capsules daily supply therapeutic antioxidant levels"
ProVision's foundation formula for supporting macular health and vision wellness includes six key antioxidants from the AREDS 2 study calibrated in precise levels:
"Focusing on eye vitamins exclusively since 2001, VisiVite has ocular nutrition down to a science," continues Krawitz. "With longstanding raw material supplier relationships, formulating expertise and manufacturing efficiency, we're uniquely qualified to make effective eye vitamins that are affordable for everyone. ProVision® exemplifies this philosophy, and we're truly proud to announce its availability."
VisiVite ProVision will be distributed exclusively by eye health professionals. It will first be officially launched at Vision Expo East in New York, April 15, 2016, in demi-cases of 12 bottles.
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. This product is not intended to be a substitute or replacement for any drug, surgery or any other medical treatment. Seek the advice of a competent health care professional for your specific health concerns. Individual results may vary.
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SOURCE VisiVite