NEW YORK, March 10, 2016 /PRNewswire/ -- Ripple Media Group, a New York-based recruitment media buying team, announced today its intent to partner with major and niche online job boards. Ripple works with the leading traffic providers, while leveraging big data and programmatic tools, to drive greater traffic buy performance.
Kyle Leigh, Co-Founder and President, states that "job boards are under incredible pressure to deliver the optimal jobseeker experience and employer return, all while garnering acceptable profit margins. For job boards to thrive, they must be able to provide unique applicants to employers at costs low enough to beat the ever shrinking price of postings and slots. This is difficult to achieve as search algorithms change, traffic prices increase, and employers demand less applicant dilution. Job boards need a partner who knows how to navigate around these difficulties to maximize return. Ripple offers just this partnership, enabling job boards to truly focus on what matters most: their content."
Ripple's team of media traders take the difficult and costly task of buying traffic off of job boards' hands. The group employs economically-minded experts to programmatically manage these buys. It leverages the power of industry-leading platforms, including Clickcast, to trade traffic in real time. Because of Ripple's immense buying power, it has created unique traffic source relationships that are otherwise unattainable by single job boards. "No single platform, nor set of data, nor source of traffic is the end solution. It takes incredibly smart people to manage these tools and sources to produce optimal results," notes Leigh.
Job boards looking to engage with Ripple can get up and running within hours. Interested parties can request a meeting with kyle@ripplemedia.io or visit in-person April 16th – 17th at 2016's TAtech Industry Conference in Orlando, Florida: http://tatech.org/event/tatech-industry-congress/.
About Ripple
Ripple is a recruitment media buying group. Its team plans, buys, and manages programmatic media for job boards of all shapes and sizes. Ripple's 1,000s of media partners are supported by its expert traffic traders. Ripple is headquartered in the trading capital of New York City. For more information, visit http://www.ripplemedia.io/job-boards.
About Kyle
Kyle built Bayard Advertising's programmatic offering from a $1,000 trial to an 8-figure staple of business. He quickly saw the potential to take a similar model to the rest of the industry with Ripple. He currently lives in New York City with his Border Collie (and Ripple COO), Ziggy.
CONTACT: Kyle Leigh, 720-427-3319, kyle@ripplemedia.io
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SOURCE Ripple Media Group