The event will share actionable insights to help customer experience, B2C marketing, and digital leaders deliver experiences that increase customer retention and revenue growth
CAMBRIDGE, Mass., April 27, 2022 /PRNewswire/ -- Forrester (Nasdaq: FORR) today announced the full conference agenda for its CX North America event being held in Nashville, Tennessee, and digitally, June 7–9, 2022. According to Forrester, companies that transform their customer experience (CX) benefit from increased customer retention, greater cross-sell opportunities, more new customers, and a decreased cost to serve customers. Forrester's data shows that customers are 2.4x more likely to stay when companies solve their problems more quickly and 2.7x more likely to spend more when companies communicate clearly.
A must-attend event for CX, B2C marketing, and digital leaders, CX North America will help attendees reinvent and reinforce experiences that delight customers. With more than 60 role-based sessions, new research, proven frameworks, and tailored guidance, CX North America will help leaders navigate risks, develop bold customer strategies, and execute on their brand promise.
Noteworthy sessions include:
"To drive customer retention and engender long-term loyalty, companies need to reinvent and reinforce experiences that delight customers," said Melissa Parrish, VP and group research director at Forrester and host of CX North America. "At CX North America, CX, B2C marketing, and digital leaders will gain the skills needed to be more deliberate in where they focus their CX efforts than they have been in previous years, as the current regulatory and economic landscapes require a reevaluation of long-standing practices."
Attendees joining Forrester in Nashville, Tennessee, will experience three days of main conference content from June 7–9, in addition to special pre-event content on Monday, June 6, that includes workshops and industry-focused sessions with facilitated networking. In-person attendees will have access to all onsite content, sponsors, and experiences in addition to the digital experiences. Attendees can also participate in sessions that provide samples from Forrester's CX Certification course. Attendees of the CX North America digital experience will have access to the main conference content and sponsors via the event platform.
Resources:
About Forrester
Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We help leaders across technology, marketing, customer experience, product, and sales functions use customer obsession to accelerate growth. Through Forrester's proprietary research, consulting, and events, leaders from around the globe are empowered to be bold at work — to navigate change and put their customers at the center of their leadership, strategy, and operations. Our unique insights are grounded in annual surveys of more than 700,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective research methodologies, including Forrester Wave™ evaluations; 70 million real-time feedback votes; and the shared wisdom of our clients. To learn more, visit Forrester.com.
Contact:
Amanda Chordas
achordas@forrester.com
SOURCE Forrester