STAMFORD, Conn., March 5, 2020 /PRNewswire/ -- This is not a typo: a giant Boobmobile is gearing up to traverse the country. Tommee Tippee, the brand that originated the breast-like nipple for baby bottles and has an award-winning collection of baby and toddler products that makes life easier for parents, is embarking on a 6-week tour to give expectant and new moms the tools and healthy fun they need to navigate the feeding and parenting journey ahead – their way – speedbumps and all.
The Tommee Tippee Boobmobile is precisely that: a vehicle adorned with an oversized breast, built to mimic the shape of the brand's award-winning Closer to Nature baby bottle nipple. Throughout the Boobmobile Tour, expectant and new moms can enter to win a dream baby registry, complete with essential baby items, gear and cash. At each stop along the tour route, moms-to-be will have the opportunity to take a break, participate in helpful and educational mom-focused events, get one-on-one product demos, make connections with other moms and play to win a variety of prizes, including Closer to Nature bottles.
Each stop will include:
Tommee Tippee knows that motherhood differs for every woman and invites all moms, regardless of their method of feeding, to join the fun at the Boobmobile. The tour kicks off in Dallas on April 2, and comes to its last stop ahead of Mother's Day weekend at the leading conference for top mom influencers and women in media around the world, Mom 2.0, in Los Angeles.
The full tour schedule includes:
"A tour across the U.S. to meet new and expectant moms is something we've been talking about for a while, and I'm absolutely thrilled to see it come to fruition in the form of our Boobmobile," says Brooke Koller-Faloon, Vice President of Marketing at Tommee Tippee North America. "As a mom to little ones myself, I know how much it means to have a support system behind you when you're raising baby, whether that's your friends, family or community. We can't wait to meet moms in person to have some fun at the Boobmobile and make that parenting journey a little bit easier."
Recently, Tommee Tippee added the Closer to Nature 3-in-1 Glass Bottle to its collection of award-winning baby bottles. The 3-in-1 Glass Bottle grows with baby to go from baby bottle to food container to open cup and comes with 9 convertible accessories, including 3 bottle rings, 3 jar lids and 3 soft silicone rings. It also features the same award-winning breast-like nipple as Tommee Tippee's classic Closer to Nature bottle.
To learn more about the Tommee Tippee Boobmobile Tour, including how you can participate from home and track the vehicle's journey across the country, please go to www.Boobmobile.us. And those who spot the unmistakable vehicle on the road are encouraged to snap a photo and share on social media using #Nipplevision!
About Tommee Tippee
Tommee Tippee® is the number one feeding brand in the UK1 and the fastest growing baby bottle brand in the United States2. For over 50 years, we've made award-winning, innovative products that are designed to make life a little bit easier for parents. And perhaps a little more fun. Today we're honored to be in families' homes in over 50 countries around the world. #ParentOn.
1Source: IRI Retail Scan Data 52 w/e 2/11/19
2Source: Allto Consulting, Storm In-Home Placement 2, Research Report, November 2018.
SOURCE Tommee Tippee
