NEW YORK, June 17, 2019 /PRNewswire/ -- Shoptalk, the fastest growing event in retail history, today announced the launch of Shoptalk Original Content. Delivered onsite starting with Shoptalk 2020, Shoptalk Original Content includes a wide range of research, data, frameworks, benchmarking studies and visual guides developed in-house by an expanded Shoptalk team. Shoptalk Original Content will be highlighted both on stage during agenda sessions and off stage through engaging activations and experiences. The fifth annual Shoptalk will be held on March 22-25, 2020 at Mandalay Bay in Las Vegas.
"Shoptalk Original Content addresses a critical area where retail industry events consistently fall short: providing attendees with far-reaching industry data, detailed information and tangible insights that enable them to drive change in their organizations," said Anil D. Aggarwal, founder and chief executive officer of Shoptalk. "The sizeable investment we're now making in Shoptalk Original Content further enables us to lead the industry's narrative. As the only large-scale retail event that's 100% independent and focused entirely on innovation, Shoptalk is the one organization poised to develop and deliver this content."
Shoptalk's approach is to constantly evolve. "While Shoptalk is widely known for raising the bar on industry events, we're still very much a startup, always looking to reinvent ourselves and our products. It's easy to coast once you've figured out a formula that works, but it's impossible to be a catalyst for change if your formula remains the same year after year," said Zia Daniell Wigder, Shoptalk's chief global content officer. "Shoptalk Original Content will fill a significant gap in the retail event experience."
Delivered onsite by the Shoptalk team and supplementing Shoptalk's renowned lineup of speakers, Shoptalk Original Content will include both strategic and tactical insights, and will cover an extensive lineup of topics. As part of this new content, Shoptalk is introducing a comprehensive annual report for attendees called The Retail Zeitgeist, which will include extensive data and will serve as the definitive industry guide to the transformation of retail over the next decade.
Shoptalk 2020 attendees will have the opportunity to attend any of the featured agenda sessions below to get a quantitative, visual or highly detailed look at how retail is changing:
"Shoptalk is all-new for 2020, with the addition of entirely unprecedented ways to be inspired and empowered," said Caroline Farley, chief growth officer of Shoptalk. "Just as retail is becoming more experiential, immersive and entertaining, so, too, must events. We've already done this with groundbreaking programs using proprietary systems and technology, and now we're moving to the next level by introducing Shoptalk Original Content."
The onsite experience at Shoptalk will include a wide range of new immersive options, both on and off the agenda. New Shoptalk experiences will include:
About Shoptalk
Shoptalk is where 8,000+ retail changemakers come together every year to create the future of retail and to get smart about the trends, technologies and business models that continue to transform the sector globally. Over the past 5 years, we've redefined the industry's digital community by bringing established retailers and brands together with direct-to-consumer and tech startups, large tech and Internet companies, venture capital investors, real estate developers, equity analysts, media and others. Be part of the community and conversation on March 22-25, 2020 at Mandalay Bay, Las Vegas.
For more information, visit www.shoptalk.com. Follow @shoptalk. Get tickets for Shoptalk 2020 at http://shoptalk.com/register.
Contact
Shoptalk
Catherine Shi
Media Relations
catherine@shoptalk.com
SOURCE Shoptalk
