LOS ANGELES, Jan. 4, 2019 /PRNewswire/ -- In conjunction with the NRF's Retail Conference and Expo, Varius Solutions, Cataboom, BLOCKv, in a partnership with Intel and other leading retail brands, came together to launch Project NGAGE, a captivating demonstration of new and engaging customer experiences made possible with Smart Digital Objects on blockchain. This Pokemon Go style treasure hunt will allow "players" to catch digital butterflies and other objects at the Javits Center and across midtown Manhattan either on a map or through augmented reality. Each will carry unexpected prizes including gift cards, vouchers and even drones to reward and delight the NRF attendees. Simply visit NRFwallet.com to try it out.
Project NGAGE will be the world's first public demonstration of how Varius uses gamified digital objects on blockchain and how it can deliver more engaging customer experiences with improved metrics and longer-term customer value in the form of tangible digital objects loaded with substance. Retail shoppers of today are immersed in their digital universe and are demanding more seamless integration into their shopping experience, as well as expecting more value than ever before. Where coupons, junk mail, and banner ads are static practices that can cheapen the brand and fail to create meaningful connections with consumers, blockchain digital objects and the experiences they can now deliver open a whole new world of relationship-building opportunities between the brand and the customer.
"The blockchain revolution has changed our entire perception of reality," says Mike Gamaroff, Chief Digital Officer at Varius Solutions. "There is now the ability for retailers to deliver goods that contain real value and create meaningful connections with their customers, driving higher efficiencies in your media spend and yielding higher repeat engagement levels than is possible in traditional digital channels."
Non-fungible tokens have evolved from their experimental genesis into fully fledged retail solutions, bringing together the creative story-telling of brand marketing with the rigid trust layer of blockchain.
Varius CEO, Gary Budzinski, says: "The emergence of digital objects and commodities is set to have a transformative effect on multiple industries, and retail is no exception. We are excited by the implications of blockchain within the retail sector, and are glad to be a frontrunner in bringing these solutions to fruition for brands and marketers."
Get on over to NRF 2019 and come play with Project NGAGE.
Where: NRF 2019 Retail's Big Show at Javits Center, New York City, and other locations in midtown Manhattan.
Varius will also showcase its technology and share out some fun digital objects at its NRF location in the Intel booth, at the Varius/BlockV booth (#843, Level 1), and at select partner booths.
Sign up on your mobile phone at NRFwallet.com.
About Varius Solutions
Varius Solutions is a Blockchain-Infused Professional Services Consulting and Digital Product Company. Our best in class operating model drives focused delivery discipline and measurable customer success with aligned company culture by combining two transformative world trends: the proliferation of new collaboration models with decentralized ledger technology, and the transition from direct to experiential marketing.
We are dedicated to leveraging professional services to drive value and IP in software. Unlike other blockchain-based companies, Varius Solutions focuses on empowering brands to reimagine the customer experience and build direct-to-consumer relationships centered on trust, value, and communication. Our unique and differentiated solution approach based on a rapidly deployable digital object data model helps brands design, deploy and distribute rich engagement programs that offer tangible new experiences into the hands of their consumers and also leads how enterprises use blockchain to engage their customers, suppliers and stakeholders.
More information visit us at https://www.varius.io/ or follow us on LinkedIn or Twitter @VariusSolutions
SOURCE Varius Solutions
