EL SEGUNDO, Calif., July 19, 2016 /PRNewswire/ -- Sanrio, Inc., the global lifestyle brand recognized worldwide for its universally beloved pop icon Hello Kitty, announces the launch of their new brand – hello sanrio – at Comic-Con International: San Diego, July 21 through July 24 (booth #4737). hello sanrio is an innovative new lifestyle brand that offers an immersive world uniting multiple characters and fans through unique products and digital content.
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"The introduction of hello sanrio marks an exciting evolution in Sanrio's history – a history that's rooted in fostering social communication, connecting people and nurturing friendships," says Jill Koch, Sr. Vice President of Brand Management and Marketing at Sanrio, Inc. "hello sanrio adds to this rich history by creating a world in which Sanrio's fans can engage and interact with one another and with our expansive roster of characters through a suite of apps, unique digital content and supercute products."
hello sanrio marks the first time that the company has premiered a new multi-character brand via digital content. The new hello sanrio brand features several firsts and offers fans many avenues for engagement at Comic-Con International: San Diego and beyond, including:
To learn more about hello sanrio, visit sanrio.com/hellosanrio and follow hello sanrio on Facebook (Facebook/hellosanrioapp) and Twitter (@hellosanrioapp) to be among the first to get sneak peeks, play game demos and share feedback. Check out the hello sanrio promotional video here.
High resolution images available upon request
About Sanrio®
Sanrio is the global lifestyle brand best known for pop icon Hello Kitty®, who recently celebrated her 40th Anniversary. Home to many endearing characters including Chococat® My Melody®, Badtz-Maru® and Keroppi®, Sanrio was founded on the 'small gift, big smile®' philosophy – that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration for the broad spectrum of unique products and experiences. Today, more than 50,000 Hello Kitty-branded items are available in over 130 countries and upwards of 15,000 U.S. retail locations including department, specialty, national chain stores and over 35 Sanrio boutiques. For more information please visit http://www.sanrio.com and http://www.facebook.com/hellokitty.
About Hyper Hippo
Hyper Hippo creates virtual worlds and video games that are played by millions of fans around the world. Founded in 2012 by the creator of Club Penguin, Hyper Hippo builds games that are available on mobile, Steam and soon on major consoles. Based in beautiful British Columbia, Hyper Hippo brings together an exceptional team that is constantly innovating and exploring new ideas in game design. Major titles for Hyper Hippo include Adventure Capitalist – the world's greatest capitalism simulator, and the upcoming hello sanrio – featuring Hello Kitty and other Sanrio characters.
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