DALLAS, July 18, 2016 /PRNewswire/ -- Lanyon, a global leader in meetings, events, and travel software, today announced key enhancements to the company's Smart Events Cloud® solution at the Global Business Travel Association (GBTA) conference. The new release contains significant product enhancements that make the planning of all meetings and events simpler, smarter and more scalable.
With Lanyon Meetings and Events, planners can now use any combination of modules to run any type of event. New Salesforce integration makes it easier for a company's event marketing teams to manage customers and prospects, as well as track lead generation to help measure the return-on-investment from events. The release also includes advanced Lanyon Mobile features, simplified housing management with Lanyon Passkey, and business intelligence enhancements for better data analysis.
"Lanyon's goal is to be the trusted solution that powers all aspects of every meeting and event for an organization, from planning, to execution, through post-event analysis," said John Pulling, Chief Technology Officer of Lanyon. "With events being a large category of spend for most companies, as well as a high performing means of engaging customers, leading marketers are now looking to use an event cloud that integrates with their sales and marketing clouds to automate planning, save money, and grow their business. Powering all events in one solution, and integrating it with Salesforce, brings event ROI transparency to marketing teams."
New features of the release include:
Lanyon's Smart Events Cloud powers meetings and events for thousands of enterprises, small and medium businesses, government agencies and nonprofits, including Salesforce, the American Cancer Society, the Colorado Judicial Branch, and the top associations in meetings, events, and travel — the Professional Convention Management Association, Meeting Professionals International, and the Global Business Travel Association.
About Lanyon
Lanyon believes that when people get together amazing things can happen, relationships are built and business gets done. That's why we've created the industry's leading cloud-based software for managing corporate meetings, events and travel programs. From a one-to-one sales meeting, employee training or a flagship customer conference, Lanyon's unmatched software – and the data it provides – helps thousands of organizations and hotels around the world better engage their customers, reduce costs and grow revenues. For more information, visit www.lanyon.com and connect with us on Twitter @Lanyon.
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