Mars Executives To Discuss Driving Cultural Relevancy in Treats and Snacking
NEWARK, N.J., May 18, 2023 /PRNewswire/ -- Mars, Incorporated - a leader in confectionery, snacking, food, and pet care products and services and the maker of some of the world's most-loved brands, including M&M'S®, SNICKERS®, BEN'S ORIGINAL™, PEDIGREE®, and IAMS®, will be at the Sweets & Snacks Expo in Chicago, IL. May 22-25, talking about evolving its treats and snacks portfolio to ensure cultural relevancy and sampling the newest innovations from its iconic brands.
"Mars has been driving innovation in the treating and snacking categories through our iconic brands for over a century," said Tim LeBel, President of Sales at Mars Wrigley. "By remaining consumer obsessed and laser focused on the trends that lie ahead, we're inspiring moments of happiness through first of its kind products and experiences that redefine how shoppers interact with our brands."
On Tuesday, May 23 at 10 a.m. CST on the Insights Stage, Andrew Clarke, Global President of Mars Wrigley and Anton Vincent, President of Mars Wrigley North America, will join moderator Sally Lyons Wyatt, Executive Vice President & Practice Leader at Circana for a panel discussion. The session – Mars: Driving Cultural Relevancy In Treats & Snacking – will touch on the ways that Mars Wrigley has built an iconic portfolio of brands that have stood the test of time for over one hundred years. The executives will discuss how the treats and snacks company has made strategic evolutions to ensure that it remains on-trend and culturally relevant as the future of snacking unfolds.
Inspiring More Moments of Everyday Happiness With Innovation
To ensure product innovations continue to surprise and delight shoppers at retail, Mars consistently keeps a pulse on what motivates consumers. In booth # 11504 at the 2023 Sweets & Snacks Expo, Mars will showcase a range of its newest research-backed, on-trend innovations, including:
ABOUT MARS, INCORPORATED
Mars Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a global, family-owned business, Mars is transforming, innovating, and evolving to make a positive impact on the world.
Across our diverse and expanding portfolio of quality confectionery, food, and pet care products and services, we employ 140,000+ dedicated Associates. With almost $45 billion in annual sales, we produce some of the world's best-loved brands including Ben's Original™, CESAR®, Cocoavia®, DOVE®, EXTRA®, KIND®, M&M's®, SNICKERS®, PEDIGREE®, ROYAL CANIN®, and WHISKAS®. We are creating a better world for pets through our global network of pet hospitals and diagnostic services – including AniCura, BANFIELD™, BLUEPEARL™, Linnaeus and VCA™ – using cutting edge technology to develop breakthrough programs in genetic health screening and DNA testing.
SOURCE Mars, Incorporated