LITTLE ROCK, Ark. and SAN DIEGO, March 20, 2023 /PRNewswire/ -- IHRSA -- Today, ABC Fitness unveiled a new corporate identity and details of its strategic plans to deliver tailored services to all segments of the fitness market in a move that cements its position as the fitness industry's leading technology and related services provider. Outlining a new "branded house" approach, the bold new look comes with an even bolder mission to enable its customers to bring their vision of fitness to their members by removing obstacles that come from running a fitness business in ways that best suit them.
The ABC new look and logos are fluid yet strong, flexible yet stable while reflecting the industry by conveying perpetual motion and placing people at the center of the experience. Similarly, its "branded house" approach places the fitness industry's unique market segments and regions at the center of its tailored delivery through distinct yet integrated and complementary platforms - ABC IGNITE, ABC GLOFOX, ABC EVO, and ABC TRAINERIZE.
Whether an individual coach or trainer, a specialized boutique or studio, a local gym, or a regional chain, multi-location franchises, fitness businesses and their professionals share a passion for changing lives but face common operational issues. While the challenges are common, how they are solved varies from business to business and market segment to market segment; today, one size does not fit all. Now, through its platforms, ABC can deliver insights quickly and remove the friction and manual effort typically associated with managing a profitable operation – regardless of size.
While each platform is primarily focused on a specific fittech segment or geography, as part of the wider ABC portfolio, they benefit from the ability to integrate best-in-class technology and solutions. In addition, and unlike any other service provider, ABC serves tens of thousands of operators and millions of members and its platforms are in a unique position to bring tailored solutions to market faster and more relevantly than ever before.
"We are continuing our journey to redefine how fitness operators and members interact with technology to better reach their respective goals." said Bill Davis, CEO of ABC. "By harnessing the best talent, technology, and data insights at a macro level and delivering solutions through our one brand in tailored, bespoke, and creative ways, we benefit from the combined resources of a global leader with the nimbleness of an individual and invested business partner. We can solve common industry problems in a myriad of ways, ensuring the best fit for each specific customer. This ability is unrivaled in the industry, and I look forward to working with the ABC team to help our customers focus on delivering their fitness vision to their members while we help optimize running their business."
In the coming months, ABC Fitness will be sharing further news of its new brand and individual platform delivery.
About ABC Fitness Solutions
ABC Fitness (ABC) is the market leading software and services provider for fitness businesses globally. Building upon a legacy of excellence, ABC enables fitness operators of all sizes, anywhere in the world to transform their vision of fitness into seamless reality. Whether a boutique studio, international franchise, regional club chain, local gym, or personal trainer, ABC provides the industry insights, technology, and innovation to partner for growth long-term. Our club management solutions simplify business operations while unveiling opportunities for further development and evolution. We are the only software provider to be able to support fitness businesses from conception all the way through to high-scale growth internationally, delivering reliability and quality at scale.
Founded in 1981, ABC has grown its global capabilities and expanded its integrated solution suite through the development of best-of-breed platforms such as ABC Ignite, ABC Trainerize, ABC Glofox, and ABC EVO. ABC supports over 35 million members around the world and processes over $8.8B+ in payments annually for 24,000 clubs in over 90 countries. ABC Fitness is a Thoma Bravo portfolio company; a leading private equity firm focused on investing in high-growth software and technology companies. Learn more at abcfitness.com or thomabravo.com
SOURCE ABC Fitness Solutions, LLC