NASHVILLE, Tenn., March 16, 2023 /PRNewswire/ -- The Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire out of home (OOH) advertising industry, announced three high-profile keynotes as part of its upcoming 2023 OAAA/Geopath OOH Media Conference, taking place March 27 – 29, 2023, in Nashville, TN. With celebrated country music artist Tyler Hubbard, brand marketing industry veteran Kevin McLaughlin, and renowned humanitarian and leader in international development Hugh Evans, this year's keynote speakers exemplify how the out of home industry has broken down traditional boundaries and continues to expand its influence.
"The entire out of home ecosystem is experiencing a renaissance of creative and technical innovation," said Anna Bager, President and CEO, OAAA. "This year's conference promises to be eye-opening, bringing together marketers and advertising leaders who are driving growth and shaping the future of OOH."
These keynotes will be part of an action-packed, three-day conference agenda exploring the theme of "OOH's BreakThrough." Attendees will learn about emerging OOH technologies and advances that are breaking down the physical-digital divide and will hear from top thought leaders on how the OOH industry is currently breaking through the noise and overcoming traditional OOH misconceptions and obstacles.
In addition to these headliners, the line-up includes industry innovators, brand luminaries, and OOH pioneers, including:
For more details or to register, please visit oaaa.ooh2023.com.
About the OAAA
The Out of Home Advertising Association of America (OAAA) is the national trade association for the entire out of home (OOH) advertising industry. OAAA represents over 800 members, including leading media companies, advertisers, agencies, ad-tech providers, and suppliers, which comprise over 90 percent of the industry. OOH media includes billboards, street furniture, transit, place-based media, and digital formats (DOOH) across every sector of the channel. OAAA is the unifying voice for the industry, the authoritative thought leader, and the passionate advocate for advancing OOH advertising in the United States. The legislative unit of OAAA advocates for the responsible growth of OOH with federal, state, and local governments. OAAA-member media companies donate over $500 million annually in public service advertising. Founded in 1891, OAAA is headquartered in Washington, DC, with offices in New York City.
SOURCE Out of Home Advertising Association of America