NASHVILLE, Tenn., Feb. 11, 2019 /PRNewswire/ -- Today at the International Roofing Expo (IRE), GAF, North America's largest roofing and waterproofing manufacturer, introduced an evolved brand positioning embodied in a new tagline for the company: GAF—We protect what matters most. This positioning reflects GAF's comprehensive commitment to contractors, building owners, homeowners and its communities, and will underscore GAF initiatives and communication moving forward, including at the company's booth (#1401) at IRE taking place February 11-13 in Nashville.
To "protect what matters most" speaks to what drives GAF as a company, and demonstrates GAF's deep understanding of its customers' priorities. This gives voice to the company's longstanding commitment to quality and connection with its customers.
"We are driven by a desire to protect what matters most for all our stakeholders at GAF. For contractors and distributors, what matters most is protecting their reputations and growing their businesses. For building owners, it's about protecting their investment and the critical operations happening inside. For homeowners, it's protecting their families and livelihoods," said Jim Schnepper, president, GAF. "This shared sense of purpose has driven our success over the past 130 years, and guides us today as we continue to lead and deliver innovative solutions to the most pressing challenges facing the roofing industry."
Many of GAF's innovative solutions and training capabilities will be on display at IRE 2019, including:
Meet GAF's Community Partners
GAF's focus on "protecting what matters most" includes an ongoing commitment to strengthening the communities where it operates by bringing together its time, talents and financial resources to work hand-in-hand with its employees, local leaders and non-profit organizations. The company's proactive community engagement effort focuses on powering the potential of these shared communities.
"For the places where GAF operates, protecting our communities is what matters most. We're grateful to the communities we call home. Thankful for the neighborhoods, cities, parks, schools and other places that help give our work meaning," said Schnepper. "We embrace our leadership role and are committed to helping our communities thrive."
Join GAF at its booth to connect with like-minded contractors and other organizations at IRE looking to make an impact in their communities, including four of GAF's non-profit partners: Team Rubicon, Habitat for Humanity, Good360, and Project for Public Spaces.
GAF, a Standard Industries company, is North America's largest roofing and waterproofing manufacturer. Through its innovative and customer-driven solutions, the company has protected homes, businesses, families and communities for over 130 years. For more information about GAF, visit www.gaf.com.