HUNTINGTON BEACH, Calif., Nov. 13, 2018 /PRNewswire/ -- Streaming Media West -- Zype (www.zype.com), the leader in video content management and distribution infrastructure, today announces Zype Video Analytics API, the industry's most robust analytics and reporting APIs to help customers make better business decisions and simplify customer engagement for video. The company also is introducing powerful new extensions to the Zype Marketplace Connect Service, enabling product teams to delight audiences with low-friction viewer login and authentication experiences across desktop, mobile and OTT/Connected TV devices. The announcements are being made at the Streaming Media West conference, November 13 – 14, in Huntington Beach, Calif.
In addition to demonstrating new capabilities to the Zype platform, Zype Platform Solutions Architect, Steven Tripsas, is participating in an industry panel.
"Monetizing Live Streams," Nov. 13, 10:30 – 11:15 a.m.
In this session, Tripsas and panelists will discuss the changing monetization landscape, including finding the right audience and platform to monetize live shows and social media. This group of innovators will share stories and discuss the successes and failures in monetizing live video. To learn more about this session please visit: http://www.streamingmedia.com/conferences/west2018/program.aspx#12576.
"Video operations are at the heart of a growing number of businesses, and video content management and distribution infrastructure is a vital component for improved customer engagement and revenue growth," said Ed Laczynski, CEO at Zype. "The Zype team is excited to launch awesome new platform features that make it easier for organizations to leverage video-generated data to create excellent digital experiences for viewers."
Zype Video Analytics API captures and provides granular data around video engagement and streaming, as well as subscription and transaction trends. This information is crucial for making decisions for programming, merchandising and monetization. Zype's comprehensive analytics dashboard leverages the API to present data insights and common reporting views for video teams.
With Zype Video Analytics API, customers can easily extend the power of Zype's built-in reporting tools by generating powerful custom queries and scheduled data exports which can be easily integrated with external reporting databases. This data can be extended to custom-built and third-party data warehouses, as well as software integrations with the entire enterprise SaaS and hosted application portfolio.
Zype's Marketplace Connect Service allows customers to generate more revenue by offering native in-app purchasing of video subscriptions and transactions across app marketplaces like iTunes, Google Play Store, Roku and Amazon Fire TV. This simultaneously simplifies the consumer account creation and authentication process. Zype Marketplace Connect also removes the complexity of managing user accounts and subscription and transaction validation, across disparate marketplaces, making Zype the central hub and single source of truth for consumer relationship management. Together, these new capabilities translate to greater user experiences as consumers can easily purchase a video subscription or transaction natively in one marketplace, and use those same credentials to access entitled content anywhere that premium video is accessible.
To learn more about Zype Video Analytics API and Marketplace Connect please visit: https://www.zype.com/blog/video-analytics-api-marketplace-connect/
About Zype
Zype empowers video operations teams to build amazing direct-to-consumer video streaming services across the web, mobile, connected TV, and social media. Zype provides the most powerful and reliable cloud-based video content management and distribution infrastructure, with leading-edge monetization options, business analytics, automation, and integrations with thousands of SaaS applications.
Founded in 2014 and headquartered in New York, Zype is a privately held company with over 180 customers worldwide. For more information, visit https://www.zype.com.
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SOURCE Zype
