NEW YORK, Sept. 12, 2018 /PRNewswire/ -- To encourage political participation and support turnout in the upcoming midterm elections, Tory Burch LLC has created a limited edition Vote T-Shirt with 100% of the net proceeds to benefit actor and activist Yara Shahidi's Eighteen x 18 and its upcoming Summit to educate and engage the next generation of voters. The t-shirt will be available in all Tory Burch stores in the United States and at Shopbop.com beginning September 18th; it is currently available at toryburch.com.
Tory Burch said: "Voting is an issue I care passionately about. It is a pillar of our democracy and something we can never take for granted. We need to do what we can to ensure that everyone registers and makes it to the polls. I'm thrilled that our t-shirt will benefit Yara's innovative efforts to bring younger voters into the conversation. It's not about political affiliation, it's about having a voice."
Yara Shahidi said: "I'm honored by Tory Burch's support for Eighteen x 18 and our upcoming Summit. She understands the importance of engaging my generation in our political process and taking action. The t-shirt says it all: Vote!"
The t-shirt and accompanying #ownyourvote social media campaign continue Tory's efforts to foster political participation and drive voter turnout. In advance of the 2016 elections, she wrote an Op-Ed for The Wall Street Journal in support of initiatives to make voting more accessible and detailed her decision to give Tory Burch employees time off to go to the polls. She also encouraged other CEOs to do the same to help foster a culture in which the importance of voting is recognized and celebrated.
Voter turnout in the U.S. is consistently low. In the 2016 general election, 58% of Americans voted and only 40% voted in the 2014 midterms. The issue is particularly pressing among Millennials, who are the largest group of eligible voters, yet, in the 2014 midterms, fewer than a quarter of them made it to the polls.
About Tory Burch
Tory Burch is an American lifestyle brand that embodies the personal style and sensibility of its Chairman, CEO and Designer, Tory Burch. Launched in February 2004, the collection includes ready-to-wear, shoes, handbags, accessories, watches, home and fragrance. There are more than 250 Tory Burch boutiques across North America, Europe, the Middle East, Latin America, Asia and Australia, and the brand is available at over 3,000 department and specialty stores worldwide and toryburch.com.
SOURCE Tory Burch, LLC
