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SOMERSET, N.J., Sept. 12, 2018 /PRNewswire/ -- Star Micronics, a leading global manufacturer of mobile, point of sale (POS) and customer engagement technologies is all set to showcase its newest innovations at BlueStar's VARTECH 2018.

Star Micronics will be exhibiting the new, innovative mCollection and PromoPRNT.

mCollection

The mC-Print2 and mC-Print3 are the mCollection's newest additions to the product line. These 2 and 3-inch frontloading, thermal printers, are designed for easy paper loading and maintenance.

The mCollection includes all mPOP compatible accessories that work with the mCollection printers, mC-Print2, and mC-Print3.

• 1D Scanner
• 2D Imager
• Customer Display
• mG-Scales

PromoPRNT

PromoPRNT empowers merchants to create printed promotions that are automatically printed with the customer receipt, delivering incentives and bonuses directly to shoppers' hands.

Additionally, Star Micronics will be participating in three thought leadership panels during VARTECH 2018, including:

• Increase Profits TODAY! Media, the Unsung Bottom Line Hero: Discover how including a cost estimate for the appropriate media with your solution quote can maximize profitability, improve the overall customer experience, and generate a recurring source of revenue.
  
  
• Future Trends of POS/mPOS: What is driving merchants towards mPOS solutions? Technological innovation and mobility have the potential to disrupt a variety of industries within the near future.
  
  
• Marketing – A VARs Guide to Best Practices: This year's marketing session will explore free (and affordable) digital marketing tools, straightforward advice on building subscriber lists and executing email marketing, proven targeting techniques for paid for digital advertising and more.

Make sure to visit our booth to take a look at everything Star Micronics has to offer.

You can also spend time with Star at the Star/Elo co-sponsored event at Torro Terrace on Sunday night, or you stop by the Star cabana during the Tuesday night pool party to participate in the ice luge. If you can't make it to those events, don't miss Star at the Afterglow Party.

The VARTECH conference is the prime opportunity for value-added resellers to cultivate successful and rewarding business relationships with hardware manufacturers and software solution providers. VARTECH 2018 will be held in Punta Cana, Dominican Republic, September 17-18, at the all-inclusive Hard Rock Resort. 

About Star Micronics
Star Micronics, one of the world's largest POS providers, has designated a portfolio of printing, secure cash management, and customer engagement solutions for any retail or hospitality establishment in POS and mPOS environments. Embracing the mobility wave, Star's complementary SKDs allow users to utilize Star printers in tandem with Android™, iOS iPad®, and iPhone® devices to generate receipts for all of its printers. Always leading, and always innovating, Star Micronics enables web-based printing solutions including remote cloud printing, wireless cash drawer solutions, proximity-based printing, and secure cash management. For more information, visit www.starmicronics.com or follow us on Facebook, Twitter, YouTube, or LinkedIn.

Media Contact:

Brianna Moriarty
Star Micronics America, Inc.
bmoriarty@starmicronics.com 
848-216-3292

Melissa McGaughey
SkyRocket Group
Melissa@skyrocketgroup.com 
814-833-5026 x106

SOURCE Star Micronics