STAMFORD, Conn., July 10, 2018 /PRNewswire/ -- Affinion Insurance Solutions (a service of Affinion Benefits Group) won three awards at the 2018 Professional Insurance Marketing Association's (PIMA) Marketing Methods Competition.
PIMA is the leading association in the affinity insurance direct marketing industry. This annual competition presents awards for direct marketing efforts that display innovation and creativity, while producing measurable results and displaying best-in-class strategies.
Affinion took home a Gold Award for E-Commerce, a Silver Award for Mail Solicitation Guaranteed-Issue Product marketing, and a Bronze Award for Customer Cross-sell marketing.
Affinion's Gold Award-winning E-Commerce entry integrates a drive-to-web Accidental Death & Dismemberment (AD&D) insurance direct mail offer with a highly engaging website, all featuring their financial institution clients' brand. The website is responsive on any device and ADA-compliant, providing a smooth and seamless flow from a direct mail push-to-web through the online enrollment process. This successful approach showcases Affinion's expertise in delivering top-rated products from highly-rated carriers – across both traditional and digital channels – to strengthen financial institutions' consumer recognition.
Affinion's direct mail winning campaign highlighted the company's ability to respond to consumer and industry needs. Our creative approach and product positioning drove profitable response to the unique Recuperative Care Plan, winning a Silver Award.
Leveraging the company's 40+ years expertise in insurance direct marketing, the Bronze Award-winning Icon Package successfully sold the Hospital Accident Plan (HAP coverage) to AD&D insureds. Affinion focused on three key points to develop both results- and data-driven mail campaigns: impactful product positioning, ease of enrollment, and consumer preference for purchasing insurance through their financial institution.
"These three PIMA awards reflect the diversity of Affinion Insurance Solutions' success and expertise across multiple products – digital and printed media – and insured and uninsured segments," said Sally Dickter, Affinion's Senior Vice President of Insurance Marketing. "Our award-winning marketing methods put consumers in control of their journey from offer to purchase with options to get information or coverage 24/7 from a mailing or website. User-friendliness and ease of use define all our marketing media, driving the success that wins insureds, partners, and awards."
For over a decade PIMA's Marketing Methods competition has given over 100 member companies an opportunity to compete head-to-head and award those whose marketing results, strategy, and creative execution set the industry standard. Entries were received this year from insurance third-party administrators, brokers, agencies, insurance companies, and support service providers. Winners of PIMA Marketing Methods awards were determined by an independent panel of professionals from organizations that source, underwrite, and market insurance.
About Affinion Insurance Solutions
An industry pioneer with over 45 years of experience, Affinion Benefits Group ("Affinion Insurance Solutions") is a leading provider of marketing and insurance administration expertise to financial institutions and other partners. Affinion Benefits Group founded the customer appreciation program in 1979, which is widely marketed today, to provide a "thank you" benefit that enhances loyalty with financial institutions and provides valuable coverage for their consumers. Today, they are committed to delivering optimal marketing and industry-leading response rates with strong insurance carrier partnerships and a robust product suite. Affinion Insurance Solutions is the brand behind their clients' brands, enhancing partners' customer affinity through relevant products and creative direct marketing strategies. These solutions work together to strengthen consumer engagement, increase brand loyalty and generate predictable and sustainable non-interest income for their clients. Products include Accidental Death & Dismemberment, Simplified Issue Term Life, Graded Whole Life, Hospital Accident Plan, and Recuperative Care Plans. For more information, visit www.affinioninsurancesolutions.com.
The Professional Insurance Marketing Association (PIMA) connects and empowers leaders in the affinity benefits industry to thrive in a dynamic marketplace. For more information, visit the PIMA website at www.pima-assn.org.
SOURCE Affinion Group