NEW YORK, June 8, 2018 /PRNewswire/ -- Cubeyou, a market research and data analytics firm, announced that CEO and Founder Federico Treu will present a research paper titled, "Social Fans Versus Buyers. What Gives?" at the IIeX North America Conference 2018 in Atlanta on June 12, 2018.
Leveraging Cubeyou's big data analytics that measures consumer online behavior and combines it with offline consumption data, the research presentation will share key learnings about how consumers' interests in brands expressed through social media engagement translate into real-world product purchases.
Cubeyou's artificial intelligence algorithms fuse together more than 150 million daily consumer social media interactions with consumption data from leading syndicated studies, GfK MRI and Simmons Research. The results are calibrated against the latest U.S. Census studies to paint the most accurate picture of American consumers.
"Despite marketers' enormous efforts spent on engaging with consumers on social media, there has been very little data about how this translates into real-world product purchase and consumption," said Treu. "We are excited to address this important topic and unpack the learnings using Cubeyou's unique dataset and machine learning algorithms."
To learn more, see the presentation description on the IIeX conference website.
About Cubeyou Inc.
Cubeyou is a leading AI-powered consumer intelligence platform that helps brands, marketing agencies and media companies make better decisions with accurate, timely insights. Cubeyou fuses together the best consumer data sources available in one place to paint the most accurate picture of the American consumer. Cubeyou's AI engine uncovers hidden insights about consumers and benchmarks their affinities with products, services, media and influencers. Learn more at www.cubeyou.com or contact us at info@cubeyou.com.
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SOURCE Cubeyou Inc.