News Releases

iDesign Unveils Digital Marketplace on Canvas to help Colleges and Universities Deliver Alternative Credentials Online
Launched at 2018 UPCEA Annual Conference, Course Market simplifies the process of creating and delivering high quality, short-form and accelerated learning experiences

BALTIMORE, March 13, 2018 /PRNewswire/ -- Instructional design pioneer, iDesign launched an alternative credential delivery platform, called Course Market, which enables colleges and universities to create, market and deliver workforce relevant credentials and learning experiences online. iDesign's unique partnership with Instructure is designed to bring critical capacity to colleges by pairing learning management software with hands-on instructional design support for faculty and digital credential technology.


"We understand it's difficult to begin designing new and innovative online offerings with a blank canvas," said Melissa Loble, Vice President, Professional Services and Partnerships at Instructure. "iDesign and Course Market simplify the process by providing a marketplace, learning platform and instructional design solution that enables universities to quickly create content and build a student experience that is intuitive, sleek, and representative of their brands."

By layering a new model of instructional design on top of the Canvas learning management system, Course Market reduces the friction and challenges that institutions often experience in building an online program. Rooted in principles of faculty autonomy and principles for instructional design quality, the model was initially developed in partnership with the University of Pittsburgh's Katz School of Business.

"UPCEA attendees know that universities are under more pressure than ever to build successful online programs and improve student outcomes," said Paxton Riter, CEO of iDesign. "We're looking forward to showing them how universities can - and should - rely on instructional design as a support system for faculty who must engage students and experiment with pedagogical shifts."

For more information, visit the iDesign and Canvas booth, #206, on UPCEA's show floor.

About iDesign
iDesign partners with colleges and universities to build, grow and support online and blended programs.  We are passionate about helping faculty harness the potential of emerging technologies to design courses and degrees that make an impact, whether they are fully online, flipped, blended, adaptive, or competency-based. Our unbundled, fee-for-service model is rooted in a commitment to flexibility and institutional autonomy, while our analytics platform supports continuous improvement through rigorous measurement of student engagement and course quality. From statewide university systems to private colleges, our custom solutions pair instructional design with technologies to enable great teaching. For more information, please visit

The UPCEA Annual Conference is the most significant assembly of thought leaders and practitioners today in the field of professional, continuing, and online education. Join us March 14-16 in Baltimore for engaging keynote speakers, high-energy concurrent sessions, and plentiful networking opportunities.

The Annual Conference convenes deans and other senior university leaders, key staff, and teams responsible for the management, administration, and growth of professional, continuing, and online education programs. Attendees have access to targeted sessions spanning the top areas of practice in our field (aligned with UPCEA's six professional Networks), led by higher education experts and colleagues.


SOURCE iDesign

For further information: Natalia Garcia,, 202-739-1322