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Newly Formed Association of Independent Mortgage Experts (AIME) Aims to Aggressively Grow Wholesale Channel, Serve as Backbone for Growth of Mortgage Broker Community

CLARKSTON, Mich., Feb. 13, 2018 /PRNewswire/ -- The Association of Independent Mortgage Experts (AIME) has launched as an organization committed to empowering independent mortgage professionals and strengthening the wholesale mortgage channel to levels that haven't been seen in the last decade.

The association, founded by Anthony Casa, President of Garden State Home Loans and initiator of the recent Brokers Rallying Against Whole-Tail Lending (BRAWL) movement, will centralize its mission on providing "independent" mortgage experts – brokers, loan originators, processors and the like, who own or work for or in support of a company or entity that does not underwrite its own loans – with real tangible and financial value.

"AIME is 100% committed to independent mortgage experts, and it's a solidified, organized solution to what mortgage brokers have been calling for, especially since the BRAWL movement made such big waves," said Anthony Casa, Founder and Chairman of AIME. "There will be no confusion about the association's agenda, in terms of 'is it pro-broker or pro-banker?' The purpose of AIME is to fight solely for independent mortgage professionals in as biased a way as possible, and to make sure they have what's needed to double their business within the next three years."

The association is operating with a growth-focused strategy, providing tools and resources to propel the wholesale channel beyond 20% share of the mortgage market by 2020. Several hundred supporters have already signed up for AIME.

Part of that strategy is consumer-focused, as AIME plans to implement an aggressive branding campaign to rebrand mortgage brokers as "mortgage advisors" in the public eye. The campaign will target homebuyers, realtors, builders, financial advisors and real estate attorneys to effectively tell the story of why independent mortgage experts are the best choice for getting a mortgage.

"People have had a misinterpretation of our profession for years, and the goal of AIME is to shift that into a more positive light," said Marc Summers, President of Advantage Mortgage, who will serve as the President of AIME. "Independent mortgage experts are more than transactional middle-men that push money from Point A to Point B, they are true specialists in the mortgage field within their respective local communities. Just like financial advisors are trusted resources for families' finances and investments, independent mortgage experts are that go-to professional advisor for borrowers and real estate agents."

AIME will serve as a community-growing platform, cultivating idea-sharing among mortgage professionals nationwide, providing exclusive benefits to its members, and spearheading progressive legislative and social measures through continued advocacy and education. As such, AIME will dedicate a lobbyist in 2018 focused on issues impacting independent mortgage experts.

Select AIME membership benefits will include:

  • Recurring Regional and State multi-day training sessions designed to help independent mortgage experts build their business through hands-on training and consultation
  • Discounted lead generation through major industry partner companies
  • Talent development opportunities for loan originators and processors who support AIME members
  • A range of other discounted services, including Mortgage Educators and Compliance (MEC) training, and additional benefits are listed on the association's website

AIME membership costs $79 annually, and allows members to take full advantage of a variety of benefits. AIME Fuse 2018, the first official AIME event and national conference, will take place on Saturday, October 20, 2018 in Las Vegas at the Bellagio.

The association is actively seeking sponsors and vendors for the October event, as well as members interested in joining the inaugural AIME community.

For more information on the benefits associated with an AIME membership, and for wholesale-focused lenders and vendors interested in sponsoring AIME, visit



AIME - Association of Independent Mortgage Experts

SOURCE Association of Independent Mortgage Experts

For further information: Marc Summers,, 833-597-AIME