DAYTON, Ohio, Jan. 11, 2018 /PRNewswire/ -- STRATACACHE today announced that they have created a next generation retail store environment in booth #2074 at NRF 2018: Retail's BIG Show, giving retailers an immersive look at how marketing technology improves every aspect of the retail engagement. Each experience is represented in unique "departments" throughout the booth, and they all have a common goal — using marketing technology, sensors and artificial intelligence to directly improve the in-store experience from the customer, the retailer and the brand's points of view. Retail's BIG Show is being held January 14-16 at the Jacob K. Javits Convention Center in New York City.
The back wall of the booth features a persona-building visualization technology demonstration and highlights STRATACACHE's real-time analytics capabilities, strengthened by last year's acquisition of the Walkbase in-store marketing and analytics platform. "Shopper insights and analytics play a key part in enhancing and personalizing a measurable customer experience, empowering retailers to counter the deep intelligence competitors like Amazon use to compete," said Chris Riegel, CEO of the STRATACACHE family of digital media/ad tech companies. "In the 'back office' retailers will get a look into the analytics behind the solutions running on the show floor and how applying that knowledge lets them close the loop on marketing campaigns and sales conversion data — better serving their shoppers through relevant personalization."
Highlighted solutions in the "departments" in STRATACACHE's booth #2074 include:
Additional booth solutions include a "lift and learn" beauty solution with automated upsell; the STRATACACHE LIFT checkout platform, which personalizes offers based on real-time purchase data; a convenience- and upsell-focused order pick-up kiosk; a drive thru pharmacy "wait time" display, featuring personalized messages driven by integrated vision tech and the retailer's app; and the STRATACACHE Step Challenge, which leverages and displays fitness tracker data in real time. Visit www.stratacache.com/NRF-2018 to request a booth tour.
STRATACACHE, Inc. is the leading provider of intelligent digital signage, digital merchandising, mobile enablement, and rich media customer engagement at retail. These solutions help influence customers at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With over 2 million software activations globally across multiple platforms, we have the deepest footprint in the market and consistently enhance our offerings to better serve our customers. STRATACACHE is based in Dayton, Ohio, and serves 28 countries with offices in San Francisco, San Jose, Los Angeles, Chicago, Philadelphia, Bentonville, Dallas, Calgary, Toronto, Montreal, Vancouver, London, Oslo, Sittard, Hong Kong, Tokyo, Adelaide, Luxembourg and Bangalore. Learn more about STRATACACHE and its family of companies – Scala, PRN, Carmanah Signs, Optika, SuperLumin, enVu, RDM – by visiting us at www.stratacache.com, following us on Twitter @STRATACACHE or liking us on Facebook.