OAK BROOK, Ill., Jan. 10, 2018 /PRNewswire/ -- Elkay's newest line of products and concepts to be launched in 2018 and beyond debuted at this year's Kitchen and Bath Industry Show (KBIS), featuring several brand new products for ADA-compliant, laundry and outdoor environments in materials including stainless steel, quartz, carbon fiber and more.
Elkay Stainless Steel Farmhouse Sink with Interchangeable Apron Front
A brand new, game- and industry-changing innovation for designers and consumers alike, Elkay's newest sink, the Stainless Steel Farmhouse with Interchangeable Apron Front, takes iconic design to the next level with a sink that is both timeless in appearance as well as versatile and fashion forward. This new sink blends the worlds of classic stainless steel with non-traditional, modern materials, giving designers and consumers the option to change the apron look, color and material without having to replace or reinstall the sink itself – a true industry first. The changeable apron front is available in a carefully curated selection of materials and colors including colored stainless steel, white fireclay and more to match your ever-evolving décor.
"Elkay's newest farmhouse sinks are the first of their kind, featuring non-traditional, modern material apron fronts that are true showstoppers, allowing homeowners to easily switch out the apron to give the kitchen a new look in a matter of minutes without the major expense of a full kitchen remodel," says Elkay Director of Product Management, Sinks & Faucets, Derek Voigt. "Homeowners love both the design statement of farmhouse sinks partnered with their functionality for everyday tasks, evidenced by their sales increase of more than 300% over the last two years at Elkay."
The Elkay Quartz Luxe collection now offers two of its existing popular colors with an apron made of visible carbon fiber, the same material used in high-performance products such as boats and luxury cars. Handcrafted from a carbon fiber reinforced polymer, the visible carbon fibers in the apron create a unique tone-on-tone woven pattern that has a subtle, playful movement. This movement reflects the light for a glossy, high-tech look, offering sleek style and sophistication with a hint of color.
"Expanding beyond the traditional stainless steel sink with our additions of Fireclay, Quartz and Quartz Luxe sinks, Elkay is adding to this portfolio of non-traditional, modern materials with the new Visible Carbon Fiber Apron Front, showing we are continuing to innovate and blend the worlds of function and style," says Elkay Senior Product Manager, Alternative Materials, Mark Hird.
These as well as a large portfolio of Elkay's newest products will be launching and available for purchase in 2018. Other Elkay products debuting at KBIS 2018 include:
Consumers can learn about all of Elkay's latest innovations debuting at KBIS at Elkay.com/KBISpressroom and view the entire existing portfolio at Elkay.com. Join the KBIS conversation on social media using #ElkayKBIS18.
About Elkay Manufacturing Co.
Family-owned since 1920, Elkay has been making innovative products and delivering exceptional customer care for almost a century. While proud to be America's No. 1 selling kitchen sink company, Elkay expanded its commercial offerings more than four decades ago, and today delivers faucets, foodservice fixtures, water coolers, drinking fountains and award-winning ezH2O® bottle filling stations, in addition to world-class stainless steel and quartz sinks. Elkay Wood Products is one of the top cabinetmakers in the American marketplace, with industry-leading brands that include Medallion Cabinetry, Mastercraft Cabinetry, Design-Craft Cabinetry, Yorktowne Cabinetry, Schuler Cabinetry and American Cabinetry Collection. Like your family, Elkay has values and traditions that endure; like a commitment to sustainability and to our country. Headquartered in Oak Brook, Illinois, Elkay has been American-owned and operated, providing thousands of jobs that support our families and communities.
SOURCE Elkay Manufacturing Co.