MELVILLE, N.Y., Dec. 21, 2017 /PRNewswire-iReach/ -- Custom trade show exhibit company, Gilbert, shares trade show trends to be aware of in 2018.
Trade shows continue to be a valued marketing tactic. However, businesses that want to make the most of their annual trade show need to stay on abreast of the latest trade show trends. Custom trade show booth designer, Gilbert, briefs companies on what's going to be popular in 2018:
Industrial textures rise in popularity. Industrial textures and features will continue to be popular in the New Year as consumers look to establish authentic relationships with brands. More trade show booths will incorporate wood and metallic textures because these elements communicate realness, honesty, and humility.
Earthy giveaways are more appreciated. The popularity of cotton, cloth, and recyclable bags is rising. Environmental awareness is increasing, and trade show attendees enjoy vendors who demonstrate eco-friendliness. Instead of giving away brochures and plastics, offer practical gifts consumers can reuse.
Interactive technology draws a crowd. A more significant number of vendors will offer attendees the chance to engage with interactive technology. Virtual reality experiences are one way to incorporate interactive technology. Vendors who use virtual reality technology can connect consumers to their products create a more memorable experience.
Artificial Intelligence capitalizes on curiosity. Booths that incorporate interactive experiences with artificial intelligence are on the rise. Vendors that want to increase customer engagement with their products at trade shows should consider building a booth that incorporates such advanced technology. Consumers are fascinated by artificial intelligence. Capitalize on their curiosity by offering them the opportunity to engage with AI.
Themes are still a favorite. Trade show booths with a theme will retain their edge. While vendors will want to make sure that their booth reflects and enhances their brand, it pays off to be somewhat daring during theme selection. Create a theme that draws attendees in because consumers want to visit exciting, bright, and captivating booths.
About Gilbert: Gilbert exhibit company is a custom trade show exhibits, environment, and event firm with over thirty years of experience and three units: Exhibition, Architectural and Live. Gilbert's team of expert craftsmen and designers have decades of experience creating exhibits and architectural spaces that optimize traffic flow and capture attention in a variety of markets. Gilbert Live handles every aspect of planning and producing promotional and corporate events.
Media Contact: Desiree Olivera, Gilbert, 631.577.1100, dolivera@gilbertexperience.com
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SOURCE Gilbert