NEW YORK, March 20, 2017 /PRNewswire-USNewswire/ -- The Advertising Research Foundation (thearf.org) is proud to announce the inaugural Drive Automotive Marketing Effectiveness event taking place on April 13, 2017 during auto week in New York City.
If your business is the car business, you'll be in New York City the week of April 10th to get up to speed on the latest models, news and future developments at all the premier auto events.
The ARF's inaugural auto event focuses on real cutting-edge solutions on how to maximize marketing impact across all media channels. Presentations focus on combining art and science to target consumers more effectively by using cutting-edge methodology, like neuro-science, to optimize the creative campaigns, and pinpoint the right touchpoint in the consumer's decision journey with the right mix of media. Marketing in the future with data coming from smart cars will also be explored. Featuring presentations from:
This event is supported by Advertising Age, Neuro-Insight, Oracle Data Cloud, and Turner.
Attendance is free for ARF members and non-members.
Registration required. Space is limited.
[link: http://thearf.org/event/apr-13-2017-automotive/]
Event Venue: Penthouse 45, 432 West 45th Street, New York, NY 10036, USA
About The ARF:
The ARF is an organization dedicated to creating, curating, and sharing objective, industry-level advertising research. We empower members with original, unbiased research and insights to help them grow their businesses. Founded nearly 80 years ago, The ARF's members today include more than 400 leading brand advertisers, agencies, research firms, and media-tech companies. It hosts several key events throughout the year to drive connections and innovations within the industry. http://thearf.org/
Media Contact:
Daniel Bulgrin, Director of Strategic Partnerships
Email: dbulgrin@thearf.org
Phone: 646-465-5733
www.thearf.org
SOURCE The Advertising Research Foundation