SAN MATEO, Calif., May 24, 2016 /PRNewswire/ -- Lattice Engines, the largest and fastest growing provider of predictive marketing and sales applications to the enterprise, launched the Lattice Predictive Insight Platform today. It is the only enterprise-grade marketing platform that features real-time contact and account scoring, rapid self-service modeling, and native applications for Marketo, Eloqua and Salesforce. With the release of this new predictive platform, marketing teams of any skill level can easily create predictive segments and models based on data for both traditional and Account-Based Marketing (ABM) programs. Once deployed, scoring of contacts and accounts occurs within seconds so marketing and sales teams can take immediate action. Sales reps are provided unprecedented insight into every Lattice-scored account, including firmographic, technographic, intent and engagement data.
"As the pioneer in the predictive marketing and sales industry, we felt it was time to bring together everything that we have learned over 250+ deployments into a single platform," said Shashi Upadhyay, CEO of Lattice Engines. "Instead of making incremental improvements, we re-architected the solution and built it from the ground up to be enterprise-grade. Our new platform operates at an enterprise scale, creating thousands of models per day and scoring accounts and leads in seconds. It offers increased usability through native apps for all major platforms, and it is both ISO27001 and Truste certified, which is a level of security that has never been previously achieved in this industry."
The Lattice Predictive Insight Platform helps teams transform data into actionable insights. Combining more than 30,000 different signals about 150M+ companies and 250M+ contacts in the Lattice Data Cloud with self-service predictive analytics, Lattice enables use-cases across the entire revenue funnel at scale, e.g., target account scoring and prioritization, net-new account identification, real-time inbound lead scoring, data enrichment and predictive segmentation.
"Hootsuite has millions of users, and we were in need of predictive marketing as a way to help identify which of our freemium users were the highest value prospects. With Lattice we were able to identify those best prospects, which resulted in pipeline growth, and increased velocity of our sales cycle," said Shantel Shave, Director, Demand Strategy at Hootsuite. "Moving forward, we're looking forward to working with Lattice on using their predictive platform to help us build out regional models across the world, and increase our cross-sell opportunities."
"There is too much focus on lead scoring. In order to be successful, marketing teams need to focus on creating personalized campaigns for the right audience, and be concerned with what happens when the lead goes from marketing to sales to success," said Kerry Cunningham, Research Director at SiriusDecisions. "Platforms that enable teams to pull data from different systems into one place, and provide users with actionable insights will help marketers take the step from predictive lead scoring to true predictive marketing."
Key features of Lattice's Insight Platform include:
To learn more about how Lattice's Insight Platform can help your team turn predictive insight into action, come visit us at booth #316 at the SiriusDecisions Summit, May 24-27, in Nashville, Tennessee.
About Lattice
Lattice pioneered predictive account-based marketing and sales. As the largest and fastest growing player in the market, Lattice has created the first enterprise-grade solution that addresses the entire customer journey. Companies of all sizes including Dell, Staples and SunTrust Bank use Lattice to deliver proven value, ultimately resulting in increased conversion rates and accelerated revenue growth. Lattice has headquarters in San Mateo, Calif. To learn more, please visit www.lattice-engines.com and follow @Lattice_Engines.
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SOURCE Lattice Engines