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YIWU, China, April 15, 2016 /PRNewswire/ -- From April 11–13, Yiwugou.com (the official website of the Yiwu Commodity Market, which is the largest commodity wholesale market in the world), attended the 2016 China International E-Commerce Expo held in Yiwu International Expo Center, together with local e-commerce leaders such as Alibaba and JD.com, as well as notable global players including Amazon and Google. The Expo, themed "E-commercialization Brings Global Opportunity", was hosted at the same time as the 2016 World E-Commerce Conference.

"The focus of e-commercialization should be on integration, and credit is the key to securing global opportunities. Since its launch in October 2012, Yiwugou.com has been committed to online and offline integration," said Wang Jianjun, CEO of the Yiwugou.

"Online and offline integration will emerge as one of the most dynamic economic patterns as it offers a new approach in spurring consumption and has improved on the model of commercial circulation," said Huang Hai, the former Assistant Minister of Commerce & President of China Distribution 30 Forum (G30). "E-commercialization hinges on integration rather than subverting or replacing physical stores, making it possible to build a new ecosystem for e-commerce," he noted.

Yiwugou.com's pioneering in portal design and credit management:

1. Yiwugou features a well-designed front page differing from those of traditional virtual e-commerce platforms. It showcases goods by classification just as they are in the physical stores of Yiwu Commodity Market, offering a holistic view of products in the Market and allowing buyers to experience the physical store of each supplier with its unique 360-degree panoramic display function. In comparison, products are displayed by category on the front page of regular virtual e-commerce platforms.
2. A registered e-store experiencing credit problems on a traditional virtual e-commerce website may continue to operate on the same platform by registering a new account. In contrast, each e-shop operating on Yiwugou.com is tied to a corresponding offline physical store. In case of online credit-related problems, the wrongdoers will be held accountable and have their credit issues permanently recorded, thus laying a solid foundation for credit management of Yiwugou.com.
3. Unique credit guarantee system. Last March, Yiwugou.com inaugurated the online business license, promoting the credit management system of e-commerce from enterprise certification up to national regulation.

The featured "e-shop + physical store + credit guarantee system" has significantly fostered the development of both Yiwugou.com and Yiwu Commodity Market. Throughout 2015, Yiwugou.com registered a total GMV of RMB 4 billion and matchmaking trade volume of RMB 40 billion for the physical market.

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