News Releases

HANNOVER MESSE has Selected Professional Information Services Company, Penton, as Exclusive Provider of Content for U.S.-based Exhibitors

CLEVELAND, Feb. 29, 2016 /PRNewswire/ -- HANNOVER MESSE announced today the selection of Penton, producer of iconic brands Industry Week, Machine Design, and New Equipment Digest to be the exclusive content provider for all U.S. based exhibitors at HANNOVER MESSE 2016 in Hannover, Germany from April 25-29, 2016. HANNOVER MESSE is the world's largest and most important event for industrial technology, attracting more than 200,000 attendees from around the world. For the first time in the history of the event, the United States has been selected as partner country.

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Commenting on the show's partnership with Penton, Larry Turner, President and CEO of Hannover Fairs USA, said, "We are bringing the largest contingent of U.S. exhibitors to HANNOVER MESSE 2016, therefore, the timing of the partnership with Penton is ideal. We fully believe that Penton's content packages will increase U.S. exhibitor networking reach and new business opportunities."

Current research shows increased return on event investment when exhibiting companies align their products and services with an established industry brand to create content to position themselves as thought leaders in the industry. In addition, tradeshow content marketing increases SEO, encourages community and social conversations, creates leads that are more sales ready, and works year round to build and grow business.

The partnership with Penton allows U.S.-based exhibitors to associate with the professional information services company and the leading brands that provide the most trusted information and education that inspires manufacturing and design professionals worldwide. These resources engage more that 4.3 million users and 2.2 million monthly unique visitors. 

Exhibitors can choose from four special content creation packages. Each leverages Penton's editorial expertise and develops concise and engaging content pieces to create leads that are more sales ready, encourage community and social conversations, and work year round to showcase a company's thought leadership and trust.

"We are excited to partner with HANNOVER MESSE to provide marketers access to our industry knowledge and content expertise to educate manufacturing decision makers attending this year's show," said Jacquie Niemiec, VP & Market Leader, Penton's Manufacturing & Supply Chain group.

U.S based exhibitors interested in learning more about this partnership and the packages available can view detailed information at:

Penton is an innovative information services company that empowers nearly 20 million business decision makers in markets that drive more than 12 trillion dollars in purchases each year. Our products inform with rich industry insights and workflow tools; engage through dynamic events, education and networking; and advance business with powerful marketing services programs. Penton is the way smart businesses buy, sell and grow.

Headquartered in New York, Penton is privately owned by MidOcean Partners and Wasserstein & Co., LP. For more information, visit or follow us on Twitter @PentonNow.

HANNOVER MESSE – Get new technology first!

The world's leading trade fair for industrial technology runs from April 25-29, 2016 in Hannover, Germany. HANNOVER MESSE 2016 features five parallel trade fairs: Industrial Automation, Digital Factory, Energy, Industrial Supply, and Research & Technology. The core topics for 2016 are industrial automation and IT, energy and environmental engineering, innovative subcontracting solutions and lightweight design, and research and development. The United States of America is Partner Country of HANNOVER MESSE 2016.

Hannover Fairs USA, Inc. is the U.S. subsidiary of Hannover, Germany's Deutsche Messe, one of the world's largest and most active event organizers. Hannover Fairs USA develops and manages marketing programs at Deutsche Messe events in Hannover, Germany and the United States, as well as in such key emerging markets as China, India and Turkey. Working closely with its clients, Hannover Fairs helps them maintain their competitive position on and off the event floor.  The company's programs reflect the global scope of Deutsche Messe's activities and include such world-renowned B-to-B trade fairs as CeBIT (information technology), DOMOTEX (floor coverings), HANNOVER MESSE (industrial technology), and LIGNA HANNOVER (forestry and wood industries).

From September 12–17, 2016 at McCormick Place in Chicago, five HANNOVER MESSE Worldwide portfolio trade shows and conferences will co-locate with the International Manufacturing Technology Show (IMTS) 2016. The events organized by Hannover Fairs USA and the Association for Manufacturing Technology comprise Industrial Automation North America, MDA North America, ComVac North America, Industrial Supply North America, and Surface Technology North America.

Jane Cooper

Kathy Zoeller
Mattson Communications

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