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Predicting The Future Of Technology And Branding At Columbia Business School
The BRITE Conference gathers today's top business leaders to discuss the ways companies build and sustain their brands in today's changing media and technology landscape

NEW YORK, Feb. 25, 2016 /PRNewswire/ -- On March 7-8, 2016, Columbia Business School's Center on Global Brand Leadership will host BRITE '16 ( ), an annual conference that focuses on emerging trends in technology, innovation, culture, and branding. In its ninth year, this two-day conference is designed to stimulate conversations with distinctive innovators, marketers, entrepreneurs, and champions of social enterprise. The event includes keynote speakers and panel discussions featuring leading companies, case studies, research, demos of emerging technologies, as well as interactive discussions, and peer networking opportunities. Some of the top Fortune 500 companies featured at this year's event include:  Panasonic Consumer Electronics, Coach, Inc., KIND and GE, among others. Presentation topics consist of: Columbia Business School's Centennial Panel: reflections on the past and future of business and brand building, the danger of separating technology from the consumer, how successful innovators go beyond 'user experience' to build brands, how to market the smart home, value constellations: harness your stakeholders and differentiate your brand, and many more.

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A full agenda for the event can be found here:

This year's featured speakers include:

  • Linda Boff, Chief Marketing Officer, GE
  • Scott Erickson, Senior Director of HoloLens, Microsoft
  • Lew Frankfort, Chairman Emeritus, Coach, Inc.
  • Pam Kaufman, Chief Marketing Officer, Nickelodeon Group
  • Shelly Lazarus, Chairman Emeritus, Ogilvy & Mather
  • Daniel Lubetzky, Founder & CEO, KIND Snacks
  • Gregg Renfrew, Founder & CEO, Beautycounter
  • Michael Schrage, Author, The Innovator's Hypothesis

Monday, March 7, 2016, 8:00 am7:00 pm
Tuesday, March 8, 2016, 8:00 am1:00 pm

Columbia University
Alfred Lerner Hall, Roone Arledge Auditorium
115th Street and Broadway
New York City

About the Center on Global Brand Leadership at Columbia Business School
Columbia Business School's Center on Global Brand Leadership is the leading forum worldwide for executives and researchers addressing the challenges of building and sustaining great brands. The Center provides today's leaders with innovative branding solutions and a global perspective through a network of partner centers at leading schools in China, Germany, Korea, Spain, and Singapore. For more information, visit

About Columbia Business School
Columbia Business School is the only world-class, Ivy League business school that delivers a learning experience where academic excellence meets with real-time exposure to the pulse of global business. Led by Dean Glenn Hubbard, the School's transformative curriculum bridges academic theory with unparalleled exposure to real-world business practice, equipping students with an entrepreneurial mindset that allows them to recognize, capture, and create opportunity in any business environment. The thought leadership of the School's faculty and staff, combined with the accomplishments of its distinguished alumni and position in the center of global business, means that the School's efforts have an immediate, measurable impact on the forces shaping business every day. To learn more about Columbia Business School's position at the very center of business, please visit 

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SOURCE Columbia Business School

For further information: Melanie Mitchem, 212-851-9147,