LAS VEGAS, Feb. 24, 2016 /PRNewswire/ -- The North American tea market is bursting with energy as the industry is seeing more and more successful products on the shelf and online; the industry further focusing on quality; businesses innovating with blends; additional U.S. and Canadian tea retail establishments; professionals becoming tea certified and pursuing the tea sommelier role; and North American consumers learning even more about tea, enjoying its health benefits and appreciating its variations, complexities and cultural distinctions. All of these tea developments will come to a head as the global tea industry converges this June for Penton's World Tea Expo 2016, to focus on tea's evolution in the North American marketplace.
World Tea Expo (#WorldTeaExpo or #WTE16), the leading tradeshow focused on advancing the business of tea, takes place June 15 – 17, 2016 (with a pre-conference program June 13 – 14) in Las Vegas, Nev. at the Las Vegas Convention Center. Registration and conference details are available at WorldTeaExpo.com.
This year's agenda will attract thousands of professionals for a five-day platform of new tea products, education sessions, workshops and business-growing activities, setting the pace for "what's next" in tea. The education curriculum covers a broad range of topics to help businesses boost sales and profit through tea.
World Tea Expo's core conference sessions are designed to meet the specific needs of retailers, foodservice businesses, distributors, product developers and others in various vertical markets with different levels of experience. Numerous Focused Tea Tastings offer 90-minute organoleptic explorations of tea styles, tea regions and tea pairings. And the Skill Building Workshops hone important industry skills like cupping and blending.
Just some of the hot topics at World Tea Expo 2016 include:
In addition to the education sessions, World Tea Expo's bustling show floor features hundreds of the latest tea products and services, many of which cannot be found at any other trade show.
Other World Tea Expo Highlights Include:
World Tea Expo attendees include top companies and professionals from more than 50 countries, representing: tea and coffee shops, grocery chains, private label brands, gourmet retailers, convenience stores, distributors, online businesses, restaurants and chefs, foodservice, hotels, distributors, manufacturers and beverage developers, among others interested in building their business through tea.
To register for World Tea Expo today, or for additional information, visit WorldTeaExpo.com. And be sure to follow World Tea Expo on Twitter: @worldteamedia (#WorldTeaExpo or #WTE16).
Penton is an innovative information services company that empowers nearly 20 million business decision makers in markets that drive more than 12 trillion dollars in purchases each year. Our products inform with rich industry insights and workflow tools; engage through dynamic events, education and networking; and advance business with powerful marketing services programs. Penton is the way smart businesses buy, sell and grow.
Headquartered in New York, Penton is privately owned by MidOcean Partners and Wasserstein & Co., LP. For more information, visit http://www.penton.com or follow us on Twitter @PentonNow.
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