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Infinite Analytics' Cutting-Edge Personalization Engine, now on Microsoft Dynamics AX Platform
Infinite Analytics powers Microsoft Dynamics' AX platform to provide omni-channel personalization for retailers - online and brick & mortar

NEW YORK, Jan. 20, 2016 /PRNewswire/ -- Infinite Analytics, a machine learning and predictive analytics company out of Cambridge, MA released its highly successful retail personalization engine on the Microsoft Dynamics AX platform, and showcased it in New York this week at the National Retail Federation (NRF) conference.

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Infinite Analytics' personalization engine has been providing its customers with an immediate impact on conversions, using its predictive analytics and machine learning based platform. It has been pushing the edges of personalization, especially with its focus on not just user data for personalization but also on enriching and enhancing the retail product catalog with its proprietary algorithms. This makes them the only personalization company in the world to personalize user experiences right on day one. Their customers are seeing a really healthy increase in conversions; some as high as 217%, and some seeing close to 25% of their online revenues being driven by IA's personalization products.

Chumbak -- India's leading retailer of lifestyle products across an assortment of Apparel, Home and Accessories has become synonymous with cool products -- is working with both Infinite Analytics and Microsoft for their online and offline stores.

Rajath Kedilaya, of Chumbak, said: "We were looking for a partner who would help us in our endeavour of creating personalized journeys for our customers. Our online business has grown significantly in the last FY and we have seen sessions triple over that period. In the process, due to the nature of our products, we have realized that customer buying patterns vary widely - from impulse to highly considered buys. We therefore had a strong case to personalize the shopping experience of the customer, for each category. Through Infinite Analytics, we have found a partner who will help us in creating a truly customer-first experience strategy."

According to Akash Bhatia, Co-founder & CEO, Infinite Analytics, "Infinite Analytics is the only company to have successfully bridged the online and offline worlds when it comes to personalization using analytics. So Microsoft Dynamics was a natural platform for us to integrate and provide personalization to retailers in the Microsoft Ecosystem. We are excited about our partnership with Microsoft and launching the integrated solution at NRF."

Balaji Balasubramanian, Principal Group Program Manager at Microsoft said, "Retailers are looking to get quick insights and better understand their customers' wants and needs and technology has a core role to play in this effort.  We are pleased that Infinite Analytics and Chumbak are building our Dynamics AX platform to deliver these capabilities to retailers enabling them to provide a great customer experience."

About Infinite Analytics (
Infinite Analytics is a machine learning and predictive analytics company providing cutting-edge personalization products for retail.

Their customers include some of the biggest names in Retail and E-Commerce worldwide like B2W Digital, BabyOye, Croma Retail, Chumbak, Caratlane, eBay, Future Group, Infibeam, NBA, NDTV Retail and Trendin among many others.

About Chumbak (
Chumbak was founded in 2010 as an idea for creating a range of fun souvenirs for India and Indians. What started with souvenirs stocked in multi-brand outlets soon transformed itself into a business spanning stores across the country in both our large format, full experience stores and pop-up stores across popular malls and high streets. Today they are one of the leading design houses for products across Apparel, Home and Accessories. They retail over 75 categories across 30 plus stores pan-India across formats, along with their web store.

Akash Bhatia


SOURCE Infinite Analytics