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Architect and Sustainability Pioneer William McDonough Unveils ICEhouse™, Designed to Illustrate Innovation for the Circular Economy

DAVOS, Switzerland, Jan. 18, 2016 /PRNewswire/ -- Designer and thought leader William McDonough will debut ICEhouse™ (Innovation for the Circular Economy house) in Davos this week, as a place for those attending the World Economic Forum annual meeting to gather and discuss the future of Innovation for the Circular Economy.

ICEhouse™ (Innovation for the Circular Economy house) © 2016 William McDonough + Partners

ICEhouse was created by William McDonough working with his firms, William McDonough + Partners and WonderFrame LLC. The McDonough team was invited by Hub Culture, a global collaboration network, to create the structure in Davos. The project was supported by and is a close collaboration with SABIC and also received support from SAP. It is the centerpiece of Hub Culture's mission to welcome innovators and leaders at the World Economic Forum. Sited on the main promenade at Davos, ICEhouse is made of aluminum and SABIC's LEXAN™ polycarbonate sheet and systems. Shaw Contract Group provided flooring materials. The walls and roof structure were assembled in just a few days.

The structure has been designed to demonstrate the positive design framework described in the book Cradle to Cradle: Remaking the Way We Make Things, the sustainable development goals of the United Nations, and the reuse of resources implicit in the circular economy. According to McDonough, who serves as Chair of the World Economic Forum's Meta-Council on the Circular Economy, "In an economic sense, the circular economy puts the 're' back into resources."

After the close of the 2016 World Economic Forum, McDonough plans to locate an ICEhouse in Amsterdam, at The Valley at Schiphol Trade Park, The Netherlands' new National Hub for the Circular Economy (for which McDonough is a partner and master architect). William McDonough + Partners architects has designed pioneering architectural projects, such the Park 20|20 development near Schiphol Trade Park—"circular buildings" and "circular architecture"—that are designed to embody the economic principles of the circular economy and quality inherent in Cradle to Cradle-inspired design.

"ICEhouse is a structure designed for disassembly and reconstruction," said William McDonough. "In a poetic sense, like ice, it is ephemeral: It is here for a week, in the Alps. Next week it will melt away... destined to reappear elsewhere."

ICEhouse also is an experiment in employing the WonderFrame™, which William McDonough is designing as part of a broader vision for a simple structural system that could be erected with locally available materials (in any given location) quickly and to accommodate a range of uses. Of the WonderFrame concept, McDonough noted that it is "designed to help us find ways to utilize many kinds of affordable materials to create dignified buildings for people in a variety of situations. We are calling it 'wonder' because we want people to wonder what it's made of, and 'frame' because it is meant to be whatever structure each community and culture may need, and constructed from whatever materials they have available in that place at that time."

ABOUT William McDonough / McDonough Innovation

Winner of the National Design Award, William McDonough, FAIA, Int. FRIBA, is an internationally recognized designer, sustainable growth pioneer, and business strategist. He works at scales from the global to the molecular. Time magazine recognized him in 1999 as "Hero for the Planet," noting that "his utopianism is grounded in a unified philosophy that--in demonstrable and practical ways--is changing the design of the world." For more than four decades, McDonough has defined the principles of the sustainability movement (through McDonough Innovation, William McDonough + Partners, and MBDC). He has created the movement's seminal buildings, products, and writings. He currently chairs and leads the World Economic Forum's Meta-Council on the Circular Economy. McDonough is co-creator of the Cradle to Cradle® design framework. William McDonough and Michael Braungart led the creation of The Hannover Principles: Design for Sustainability (1992) and co-authored the influential Cradle to Cradle: Remaking the Way We Make Things (2002) and The Upcycle: Beyond Sustainability--Designing for Abundance (2013). McDonough received both the inaugural Presidential Award for Sustainable Development (under President Bill Clinton) and the inaugural U.S. EPA Presidential Green Chemistry Challenge Award (under President George W. Bush). In 2009, William McDonough led the founding of the nonprofit Cradle to Cradle Products Innovation Institute to donate the Cradle to Cradle Certified™ Products Program to the public realm. In 2012, the Stanford University Libraries invited McDonough to be the subject of their inaugural "living archive"; since then, Stanford has been collecting and archiving his work and communications in real time for future historians.

ABOUT William McDonough + Partners

William McDonough + Partners is an architecture and urban design firm with offices in Charlottesville, Virginia and San Francisco. The firm applies a positive, principled design philosophy inspired by Cradle to Cradle--an approach that takes its cues from living systems and processes and seeks to expand on enduring standards of design quality. Recent and current projects include the Park 20|20 Master Plan near Amsterdam, and the architectural of several corporate offices there as well as Hero MotoCorp's new factory in Neemrana, India, and new Research & Development Center in Jaipur, India. The firm is also master architect for The Valley at Schiphol Trade Park, The Netherlands' new National Hub for the Circular Economy.

ICEhouse™ and WonderFrame™ are trademarks of McDonough Innovation, LLC.
Cradle to Cradle® is a registered trademark of MBDC, LLC.

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SOURCE William McDonough + Partners

For further information: Tim Gnatek, Blue Practice, +1 415 381 1100,