News Releases

Introducing Hallmark Home
Hallmark, one of America's most trusted brands, reveals artist-crafted home décor collections designed to inspire a welcoming home.

KANSAS CITY, Mo., Jan. 11, 2016 /PRNewswire/ -- Hallmark, one of America's most trusted brands, proudly introduces Hallmark Home, a home décor line that caters to the decorating needs of today's home décor shopper.

Hallmark Home debuts to retail buyers at the Atlanta International Gift & Home Furnishings Market® on Jan. 12-19, 2016, with fresh, unique and well-made pieces that inspire memorable gatherings. Each product is envisioned and refined by Hallmark Home designers, operating under the belief that it should be simple and easy for people to create a space that's as stylish as it is comfortable. Hallmark Home products are what you'd expect from a company known for "the very best," made from high-quality materials and developed through a unique, artist-led manufacturing process that involves considerate design and craft at every step.

"Hallmark Home draws on a century of helping people connect with those they love most," said Annie Bates, creative director of Hallmark Home. "With Hallmark Home, we're using that unparalleled emotional expertise and the same creativity to design décor collections that help people express themselves through their décor, making creative, inspired, welcoming spaces in the place that matters most – their home."

"Our collections make it simple for retail buyers to single-source memorable, customer-relevant home décor solutions, backed by the service and support of one of America's most-loved brands," said Anne Horton, Hallmark product manager. "With Hallmark Home, retailers gain a trusted partner invested in their business. Our expertise in manufacturing and distribution mean retailers are ensured product availability, timely delivery, and the powerful pull-through created by more than a century of market success."

Hallmark Home will launch its full line in 2016 in national department stores and specialty retailers around the country.

For more information, visit

About Hallmark Home
Hallmark Home caters to the decorating needs of today's home décor shopper, backed by the emotional and creative expertise of one of America's most-trusted brands. Hallmark has over a century of helping consumers say "just the right thing" to the important people in their lives, and now we're using that same creativity and emotional expertise to design collections that help them express themselves in the place that matters most – their homes. 

About Hallmark Cards, Inc.
Hallmark makes the world a more caring place by helping people express what's in their hearts and connect in emotional ways with others. In the U.S., innovative Hallmark greeting cards and gifts are sold through leading mass retailers, the network of Hallmark Gold Crown® specialty stores and online. Worldwide, Hallmark offers products in more than 30 languages available in 100 countries. Millions of households enjoy family friendly television programming offered by cable's top-rated Hallmark Channel and fast-growing Hallmark Movies & Mysteries. Hallmark's Crayola subsidiary inspires artistic creativity in children through Crayola® crayons and markers as well as other innovative art tools, crafting activities and creative toys. Privately held Hallmark is based in Kansas City, Mo., and continues to be led by members of the founding Hall family. Visit for more details. Connect at, and on Facebook, Twitter, Instagram and Pinterest.


SOURCE Hallmark Cards, Inc.

For further information: Susan Hinds, For Hallmark Home, 913-230-8335,