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Twin Cities Auto Show Ignites A New Title Sponsor: Great River Energy

MINNEAPOLIS, Dec. 2, 2015 /PRNewswire/ -- The Twin Cities Auto Show, produced by the Greater Metropolitan Auto Dealers Association of Minnesota (GMADA), announces that Great River Energy has signed on as title sponsor of the Electric Room for the 2016 event. Formerly known as the Green Room, the all-new Electric Room will feature the latest technology in electric and hybrid vehicles. The 43rd Annual Twin Cities Auto Show presented by SuperAmerica will be held March 12–20, 2016, at the Minneapolis Convention Center.

"The Twin Cities Auto Show strives to showcase the green technology available from franchised dealers. Our electric room meets that demand," said Scott Lambert, executive vice president of GMADA. "Electric vehicles (EVs), with their silent ride and immediate torque, are not only exciting to drive, they provide lower overall impact on the environment. We are thrilled that Great River Energy will be onsite to help educate and answer questions about this emerging technology."

The electricity that powers EVs can come from many sources including hydro, wind, solar and nuclear power. This enables EVs to dramatically reduce air emissions.

Featured at the event will be Revolt, a first-of-its kind program that allows Great River Energy cooperative members to upgrade the electricity used to fuel their vehicles to wind energy, at no additional cost. Renewable sources are already part of Great River Energy's power mix, but the Revolt program provides a more direct connection between wind energy and the EV driver.

"Our Revolt program allows consumers to further support the use of renewable energy. We are dedicating wind energy to completely cover the electricity that a consumer uses to fuel an electric vehicle for the vehicle's lifetime," says David Ranallo, Great River Energy Revolt program manager. "We hope it acts as a spark to ignite awareness around electric vehicles in Minnesota."

"We believe utilities play an intrinsic role as our members consider purchasing or leasing plug-in EVs. We want them to know that their electric cooperative is here to partner and provide safe, reliable and affordable electricity to fuel their vehicles. We hope to engage Auto Show attendees through our exhibit in the Electric Room and build awareness with consumers around plug-in EVs," Ranallo added.

Drive Electric Minnesota is also participating in the Electric Room in 2016. Drive Electric Minnesota is a partnership of local and state government, and the state's largest utility, private business and nonprofit entities working in collaboration to bring EVs and plug-in charging infrastructure to Minnesota. They will be onsite with current EV owners to answer questions and provide additional information about driving electric in Minnesota.

About Revolt: Revolt allows Great River Energy cooperative members to upgrade the electricity used to fuel their plug-in EVs to wind energy at no additional cost. Visit for more information.

About Great River Energy: Great River Energy is a not-for-profit electric cooperative owned by its 28 member cooperatives. The cooperative generates and transmits electricity for those members, located in the outer-ring suburbs of the Twin Cities up to the Arrowhead region of Minnesota and down to the farmland region in the southwestern portion of the state. Visit for more information.

About GMADA: The Greater Metropolitan Automobile Dealers Association of Minnesota, Inc. (GMADA) is an organization of 126 new car and truck franchised dealers in the Greater Minneapolis and St. Paul area. For information on the Twin Cities Auto Show, visit


SOURCE Twin Cities Auto Show

For further information: Molly Steinke, Nemer Fieger, (952) 278-3142 or (612) 309-1677,; Scott Lambert, GMADA, (651) 291-2400,